Business Model Innovation by Better Place: A Green Ecosystem for the Mass Adoption of Electric Cars
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Case Details:
Case Code : BSTR378
Case Length : 22 Pages
Period : 2007-2009
Pub Date : 2010
Teaching Note : Available
Organization : Better Place
Industry : Auto and Ancillaries
Countries : Global
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts Contd...
Challenges to the Business Model
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The Better Place business model faced many challenges in terms of consumer preferences, market suitability, competitors/substitutes, and the threat of technology changes.
Consumer preferences: Analysts said it was likely that consumers who had got used to the luxury provided by big, ICE-powered automobiles and their various features, would not be too impressed by the electric cars that would operate in the Better Place ecosystem...
Future of the Industry and the Business Model
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Faced with depleting reserves of fossil fuels, volatility in the price of crude oil, and increasing concerns about environmental pollution and greenhouse gas emissions, the global automotive industry was gradually moving toward electricity as the source of power for automobiles, at least in a hybrid form...
Exhibits
Exhibit I: Worldwide Total Oil Consumption by Various Sectors
Exhibit II: Projection of CO2 Emissions Worldwide
Exhibit III: Coulomb Technologies Inc. - A Simpler Business Model
Exhibit IV: Developments in the US Market for Electric Cars
Exhibit V: BYD Auto and the Market for Electric Cars - Global Ambitions,
Nurtured in China
Exhibit VI: Controlling Climate Change - The Roles of Government and Business
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